When Google finally launches its rumored YouTube Remix platform this year, one of its other services will be put to rest. According to a reliable source, Google Play Music will be replaced as Google’s go-to music service with YouTube Remix. Not only that, but users will be forced off of Play Music by the end of 2018 and onto Remix.
Obviously Play Music hasn’t gained the traction Google hoped it would; it’s routinely omitted from share-links like this one. In my experience it’s actually a very good service, and it helps that the ad-free YouTube Red is bundled in to the subscription. But for a while now it’s felt like the mobile and web apps needed an update, and now we know why that hasn’t happened yet.
That a change is upcoming isn’t what’s weird though, it’s the name of that new service… YouTube Remix. That is a terrible name for a music service. Google obviously really sees value in YouTube as a music destination, and indeed a partner for the major labels. But will users readily make the mental leap from “cat videos” to “music destination”? I’m doubtful.