“We have over a million apps on iOS. We have over half-million that have been optimized for iPad. That half-million compares to 1,000 for Android tablets. That’s one of the reasons, although not the only reason, why the experience on Android tablets is so crappy because the app is nothing more than a stretched out smartphone app.” – Tim Cook
Half a million! But not Instagram, for example, which is just a “crappy stretched out smartphone” version. Tim assumes optimising for iPad holds some exclusive additional value, when a system that dynamically handles various screen sizes has some fairly obvious advantages of it’s own – one being: inflated phone layouts don’t look like cartoony pieces of shit with an inch of wasted screen padded around the app.